Consolidation Hits UK Local Sites: Zoopla Buys UpMyStreet, Folds It Into Its Own Property Pages

The UK housing market has been on shaky legs for a while now -- with tight lending conditions, unemployment and general consumer confidence all playing their part in slowing things down -- and that is having the inevitable knock-on to sites built up to serve that sector: today brings news that Zoopla, one of the UK's bigger property sites, is buying up a smaller competitor / data supplier, UpMyStreet, and folding the latter company's business into its own. Financial terms of the deal were not disclosed, but it looks like the acquisition means curtains for the UpMyStreet brand, one of the oldest local-listings sites in the UK: if you visit that URL now you will see that the site now automatically redirects to Zoopla's pages, with no sign of UpMyStreet branding to be seen.

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